MICHAEL ALBERT
AUGUST 5 2026
So much going on. Existential crises. Fundamental needs. Short and long term agendas. Sounds heard all around the world. Much to think about. Much to do. But does the following also deserve some notice? I think maybe it does.
Truth is under accelerating assault. Trust is dying. Trump lies at every opportunity. Familiar generalized market duplicity persists. Mainstream media pervasively manipulates. But something related somehow simultaneously smaller and larger now grows steadily stronger to also pervert our lives. Something ridiculously trivial yet also savagely scary threatens to turn us all into liars or into people who deem lies by others inevitable. Something that makes us assume fraud is everywhere until we become people who inexorably logically and defensively distrust and reflexively dismiss all other people. We become people who hate people.
Here is a personal example. A few weeks ago I had a new book appear on Amazon and Barnes and Noble. Within a few hours of its appearance, I received a solicitation about it. The fancy email displayed knowledge of the substance of my book and of my own history. It offered help. In two days I got ten more such solicitations. What did it mean?
In my case such solicitations were elaborate emails that admired and praised the targeted book and author and that offered to help the book reach its audience for the social good it could do. Eleven such email solicitations in two days. Each with a signature I didn’t know but by people who were seemingly from well known institutions.This was new for me. Well, it was almost new. Such solicitations had actually started to arrive in my email a few weeks earlier, not for the new book—it was not yet out—but for earlier books.
Some solicitations were pretty ridiculous…one early one was signed by Oprah Winfrey who wrote me to say she was choosing No Bosses for her book club selection because of its brilliant and profound message about what to seek beyond capitalism. An early overshoot. But before long more sophisticated solicitations with more accurate information about the new book, more believable writing, and plausible promotion ideas began to arrive.
Amazingly, in subsequent weeks solicitations kept coming and also got steadily harder to easily brand as the scams they were. They had steadily more detailed, accurate, and “professionally” presented information about the book and about me as its author, and their careful, personalized and elaborate promotional plans got steadily more astute.
At first I would read the emails and consider some of the proposals plausible—but not being a total dupe, I would also test them. But it got steadily harder to easily tell or even to discover that they were scams and before long the effort to test and expose each new solicitation, really any such solicitation, took so much time and effort that the best policy became to simply assume every such invitation was a lie that would eventually seek payment or access. So I went from trusting all emails I got, which had been my default stance since email first surfaced, to now routinely not trusting emails.
